Brand identity · Experience design · Music and culture

Building Brand Identity

I designed a visual identity concept for a music festival celebrating global artistry. This was created using Adobe Photoshop and InDesign.

Role: Student Designer
Focus: Brand narrative and identity
Skills: Research, illustration, visual systems
Deliverable: Festival identity and applications

Exploration

Early sketching explored symbols, objects, landscapes, and musical references connected to Angel Island and the festival's multicultural premise before narrowing into a visual direction.

Grid of early Clerestory visual research and hand-drawn symbols — Visual research and rapid symbol exploration

Connecting the island silhouette to the clerestory light concept

Logo structure, color, and legibility iterations

Applications

Testing the identity beyond the poster.

Clerestory street banner mockup on a building — Environmental banner

Three Clerestory coffee packaging concepts — Collaborative packaging system

Brown Clerestory tote bag mockup — Merchandise application

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